The Porsche Design watch will appeal to everyone, there is no delicate craftwork such as engraving and detailing, no fancy decoration of visible components synonymous of many watchmakers. These are not showy men's wristwatches, these watches are minimalist with the emphasis firmly on functionality. The ethos of the brand, that of pure disciplined design results in perfect understated styling in the finished form - familiar to those discerning collectors with a knowledge of the Bauhaus philosophy, which unites art and craft with technology.