Rolex Watches is a Swiss manufacturer of mostly mechanical wristwatches renowned for their dependability, prestige, and cost (from a few thousand to more than one hundred thousand U.S. dollars). Rolex watches are considered status symbols by many. Rolex is the largest single luxury watch brand by far, with estimated revenues of around US $3 billion (2003). BusinessWeek magazine ranks Rolex 71st on its 2007 annual list of the 100 most important global brands, top among all watchmakers.